The Damn Good Designer
A multi-faceted interior design business strategy program
The design paradigm - OUR PREMIER PROGRAM
A 12 month program to elevate your business with business strategist, Cheryl Clendenon and her right hand VP of Everything Liz Lapan.
This program is focused on growth and running a sustainable business with an alternative to what everyone else is doing.
LEARN MORE ABOUT OUR BUSINESS STRATEGY PROGRAMS
GET TO KNOW CHERYL MORE!
Join our 3000+ member exclusive Facebook group! Our goal is to bring you creative ideas to help grow your business, marketing promotions, best practices and information about events and competitions and of course info about our vendors and their special promotions!
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Want to learn how to
disrupt the status quo?
Join The Disruptive
Reinvention Group
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FOR PRIVATE PODCASTS AND A
LIVE TOWNHALL TO TALK ABOUT IT!
Run a successful business that does not run you. Stay on top of all the things--because Cheryl is going to make sure you know the news, how it impacts you, and her experienced but frank take on it. Then we are going to talk about it---in a select group setting of your peers, in monthly town hall meetings and in private podcasts that are too hot for public ears.
- 3 pricing levels to choose from
- 2 private podcasts a month
- A digital, downloadable "hotsheet" focusing on topical issues and best practices
- Private community group
- Monthly town hall discussion
Want to maximize your profitability?
Join The Business
Model Section
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MASTERING PROJECTING YOUR INCOME, THE MINIMUM EXPENDITURE AND ALL THINGS BUSINESS
This is the business model that transforms your business into a growth machine. This is about building the framework for your business and you cannot have one part without the other and you will see why I firmly believe this.
People think they understand the minimum expenditure but many still mistake it for something entirely different than what it is. Learn the right way to manage this business model and make it a win/win for you and your client.
- 5 Live workshops that deep dive into multiple subjects
- Master flat fees and the minimum expenditure and how to set your business up for sustainable growth.
- Self-contained video teaching - over 50 topics!
- Templates, spreadsheets, CUSTOM calculators and more deliverables!
Ready for
accelerated growth?
Join The
Design Paradigm
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THE BEST WAY TO ELEVATE YOUR BUSINESS IN THE FASTEST POSSIBLE MANNER
A powerful and comprehensive group coaching program. This is the real deal in running a successful business with a proven model.
We want to see you there--and we'll be right along your side--a partner in your growth.
- Live Q & A workshops that deep dive into the 60+ subjects
- Up to three 1:1s with Cheryl or Liz
- Self-contained video teaching - over 300 topics!
- Templates, forms, spreadsheets, checklists and more deliverables!
WANT TO GET TO KNOW CHERYL BETTER? JOIN SMALL BUSINESS THINK BIG -- OUR FREE FACEBOOK GROUP WITH 3000+ MEMBERS!
JOIN NOW!The Reinvention Starts Here!
DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS.
IT WILL BE NEARLY IMPOSSIBLE FOR YOU NOT TO SCALE THE GROWTH OF YOUR DESIGN FIRM WHEN YOU REFRAME AND REBALANCE YOUR APPROACH TO RUNNING A BUSINESS.
THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.
LEARN MOREMegan Daughtry
TDP Designer - Class of 2023
"I just had to share the great news! I just got off a follow up call with new clients after they received their visual fee proposal. They said it was very organized and easy to follow and they are ready to sign a contract!!!! Woohoo! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them. I’m benefiting from all the things you’ve figured out works and gifting us with these resources!"
Michelle G.
TDP Designer - Class of 2023
"I have been in business for many years and periodically like to reevaluate the way I do things. This course is a reevaluation on steroids as it analyzes every aspect of the business.
I have done proposals in the past but NEVER like this!! I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"
Sunita Sapru
TDP Designer - Class of 2023
"Signed my first full design service client of 2023! 6 months after enrolling in the TDP and 3 months of implementing everything I have learnt so far--it happened!! I have now officially made double of what I invested in the TDP.
Thank you Cheryl you have taught me how to respect my clients, their money and their vision and you have taught me how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!"
Who am I?
Cheryl Kees Clendenon
ABOUT US
Have you heard? Damn Good Designer now has a podcast! Click below to listen on your favorite platform!
BE A GUEST ON OUR PODCAST!Do not practice safe mediocrity by embracing the standardized versions of what design means to others.
You are not for everyone.
And neither are we.
--DAMN GOOD DESIGNER®
"Rather than truly running a “business” that just happens to be interior design. Cheryl is the only coach that really resonated with me and this philosophy. Her business savvy and expertise is unlike anyone else I’ve seen. She is truly passionate about raising the bar for other designers and the industry; a terrific teacher and mentor."
- K. D.
Interior Designer
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