A Business Model Based on Projecting Income, Marketing to Your People and Planning for Sustained Growth.
The Design Paradigm™ is a 12 month powerful and comprehensive coaching program for interior designers looking to grow and create a sustainable and legacy business. We will be a partner in reimagining and refocusing your business from the ground up.
LEARN MORE!
It will be nearly impossible for you not to scale the growth of your design firm with this powerful individualized business program.
Who is The Design Paradigm really for?
A visionary designer who is little rebellious in thought--even if you hide it sometimes. One who wants to win it and doesn't care what others are doing that can be brave when you need to be even if your knees are knocking.
We are looking for designers who wants to build sustainable and legacy business over the long haul that allows you to stand up and stand out- and most importantly ready to put the work into getting where you want to go.
Running a design firm, or any small business for that matter, is not a one-size-fits-all wrapped up in a pretty bow. It is about building the framework from the ground up and having a solid foundation that will make you recession-proof.
This program is challenging. It has epic twists and turns in the way you might think about business. It's not a magic wand.
(but kind of similar)
The Design Paradigm is not for everyone.
--BUT we may just be the right fit for you!
How are we going to partner with you in your growth?
Why is The Design Paradigm different?
And as the cherry on top:
Our custom calculators and deep dive into the business model of project pricing that has sustained my business for 24 years (and counting)!
You will not find this ANYWHERE else.
That is guaranteed!
I NEED THIS!
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
WHAT ARE WE GOING TO COVER?
Subjects include an in depth dive into each of these core subjects. Live workshops, videos, on demand learning, multiple deliverables to help you run your business and our signature app!
The Business Model
Marketing and Sales
Processes
The Business Mindset
Construction and Project Management
Hiring and Team Building
Product Sales & Vendor Relationships
Client Management
Why our designers trust Cheryl over other programs
She is real.
Speaks the truth and won't sugar coat where your business needs to change.
Don't settle for the coach who tells you what you want to hear.
You need the one that will set you up for a sustainable growth machine.
THIS IS WHO I NEED
24 years of active full service design owner & experience
Live workshops with Cheryl to put into practice what you learn
300+ comprehensive videos to support the live workshops
1:1 strategy meetings walking through your business and meeting your goals
Partnership access to Cheryl & Liz--you are NOT just a number to us
Workbooks to take notes and keep for life
DGD Certification upon completion of the program
Custom deliverables made by US with additional input after completion
JUST ON DESIGN FEES ALONE I HAVE BECOME MORE PROFITABLE!
"The pricing strategies have definitely helped me to see I was undercharging. The guidance that Cheryl has provided and understanding of the metrics we should be tracking has been very valuable to me to understand those numbers.
She has helped me realize the importance of providing multiple service options which resulted in me winning the biggest project of my career this year!”
COLLEEN LANGDON
CRAFTED QUARTERS
Meet Cheryl
A 23 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER
200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still tells the true story- the kid was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.
And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy and possesses a wicked side eye.
Relaxing is not in the skill set.
Life begins and ends with family.
Her sacred words are: Why, Percipient, Whizbang and Profit.
Investment Options:
Enrollment is CURRENTLY CLOSED!
Please email stephanie@indetailinteriors for more information on joining The Design Paradigm or click below to get on our VIP waitlist!
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Partnership access to Cheryl and team to ask questions in various ways
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Videos and Written self paced learning
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Our TDP community access, check ins, and highlights of subjects for bite sized learning
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Bi-weekly LIVE workshops to work through the subjects
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Each intensive workshop is 2 hours and sometimes more if we need it!
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11 Sections Included
$1,250
12 MONTHLY PAYMENTS
$14,250
ONE TIME PAYMENT
By purchasing The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue until the end of yearly the program. Due to the digital nature of this content this makes it nonrefundable.
Actionable Additional Deliverables For
The Design Paradigm
✓ Our custom calculator for flat fees and minimum expenditure- THIS IS EPIC AND LIKE NONE OTHER YOU HAVE SEEN--ASK ANYONE WHO HAS IT!
✓ Cheryl’s custom calculators you need to be profitable and guidance to get yours right! Even those calculators you never thought you needed.
✓ The Visual Proposal - GAME CHANGER - AND reviewed by Cheryl for those that would like input.
✓ Review of website for those who wish and giving a brief impression of anything that might improve from strictly a marketing viewpoint.
✓ Custom spreadsheets for dissecting historical data, hours, post mortem jobs, budgets, material schedules and more
✓ Terminology guides, warranty disclaimers, and everything you need to know about communicating with subs and clients (including our EPIC Project Planner)
✓ Contract language for flat fees and minimum expenditure agreements.
✓ Website and Client introduction guidance and reviewed by Cheryl
✓ Templates for the minimum spend scope of work, client facing verbiage, questionnaires, leads, training new employees, contractor agreements and more
✓ Marketing templates that you can customize and be off and running
✓ Checklists for processes you never thought about, milestone site visits and more
✓ Case studies of kitchens, baths, bedrooms and more
If you would like the full list of deliverables please email us!
Lana S.
TDP Designer - Class of 2023
"I had to excuse myself from the call a minute ago because the client we sent our first visual proposal and minimum expenditure came in to pay her first installment of the $10,000 design fee! Minimum expenditure is $60,000. I'm probably going to have a lot more questions going forward! And, I'm sending our second visual proposal this week to another client! Thank you!!!!"
Heather M.
TDP Designer - Class of 2024
Ute V.
TDP Designer - Class of 2023
"I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program. The amount of information that you are sharing is unbelievable, and all this in such a short timeline. The content you deliver is so comprehensive, and I am in total awe of the details!!!"
