"Confidence is borne from knowledge. Get the knowledge."Â
--Cheryl Kees Clendenon
About Cheryl Clendenon
Proven Growth Strategist
25 Year CEO & Designer of In Detail Interiors
Interior Design Business Coach since 2017
2024 IDS Winner
Columnist for Home Accents Today
2025 NKBA Global Connect Advisor to International Businesses
2021 KBB Person of the year
2021 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
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Cheryl is the owner of a nationally recognized design firm and retail boutique, business growth strategist, and the unapologetically bold voice behind the Damn Good Designer podcast.
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As the owner of a thriving design firm and a sought-after coach for rebellious, whip-smart designers, she’s built her career on questioning the status quo — and helping others profit wildly by doing the same.
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Known for her fast-talking wit, creative "what-if" thinking, and tactical business mind, Cheryl empowers designers who don’t fit the mold to build businesses that break the rules — and lead the industry.
Her superpower? Seeing the unseen — engineering businesses from the inside out with equal parts imagination, flow, and financial foresight.
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A lifelong researcher and relentless contrarian (ask her mom), Cheryl doesn’t sugar-coat the truth — she empowers her clients, her team, and her audiences to think smarter, price with authority, and design lives and businesses that are both beautiful and profitable.
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When she’s not leading her team or coaching the next wave of design entrepreneurs, you’ll find her dissecting financial strategies, debunking industry myths, and occasionally invoking a little Gulf Coast hoodoo magic to keep the storms at bay.
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If you’re ready for real talk, razor-sharp insights, and a healthy dose of business rebellion, Cheryl is the voice you’ve been waiting for.
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About Liz Lapan
VP of Everything, Interior Designer,
Work Wife, Team Cook, Unicorn
People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply ” When she drew me 8 different cacti on her 3rd day because I said -find me a damn cactus”
The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack, can single handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–yes, I said Arizona–after sleeping all night in a tuna can of a rental car.
They don’t make ’em like this anymore folks. (by the way she is completely tethered up with air tags so do not even think about it) The dedication is real and she extends this to her clients in too many ways to mention.
An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning, the project manager hat at noon and return to the office being the ultimate manager of all the things. Client’s love her, Subs respect her and the team adores the woman who gets “it” done-whatever “it” may be.
Her sacred words are: “Are you kidding me Cheryl”, “Mamma mia” and “I can’t believe it’s Friday”
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