Looking for consistent, predictable cashflow & financial security?
Unlock Your Potential with
A 3 Days of Business Savvy guiding you through the THREE strategies to feel confident in your business model, take the action you need to implement, and project the income you could (and can!) make.
OCTOBER 9, 10 & 11 AT 11:00 AM CENTRAL
SIGN UP FOR $99!
Radical profit does not come without risk.
What??
Yes. This is the truth.
It is a myth you can start a business and do all the things and make a sustainable living without taking some risk. But what is important about this is making it calculated risk.
The answer to increasing your PROFIT doesn’t necessarily mean you need to sign more clients and increase your workload. Or even posting again and again on social media to attract clients.
It means that you need to be SMARTER about how implementing project pricing, evaluating the parameters of your project selections and managing the CAPACITY you have to "spend."
Run a business
--do not let it run you!
If you believe in your business model,
then so will your clients.
I help interior designers transform their businesses into sustainable growth machines that are recession proof (ask me how I know.)
My expertise includes:
- Project pricing and delivering a win win for you and your client
- Developing repeatable processes for a highly effective and efficient business
- Closing the sale and establishing trust with your client
- OH, and pretty kickass design work too.
Ultimately, I am the BEST example of what’s possible for other designers in this industry.
24 years of growth in being a small business owner, award winning designer, and serial entrepreneur—our designers get to see me in action. I have gotten my hands dirty in all aspects of the business before I teach them. It is important for me to be getting in the trenches, researching, taking action, analyzing, and learning from my mistakes, and experiencing incredible wins so that I can teach in detail what truly works for running a sustainable business.
Together we will put in the hard work, build a solid framework layered with unconventional methods, and develop the confidence you need in your business to convey to your clients that you are the expert in the room.
I may be unapologetically honest, BUT I am addicted to the success of other small business owners and will be a partner in your growth for the long haul.
LEARN MORE
For $99, Positioning for Profitability will teach you the business strategies you need to begin implementing project pricing in your business.
We know you are busy--if we can do it, you can too too!
We know you have been eyeballing this method--it's time to take action.
We know you need someone to push you in the right direction.
It is worth the risk.
What's on the agenda & what is included?
- 3 LIVE group one hour training sessions with Cheryl
- Training guide to take notes
- Actionable steps to take each day
- BONUS: Live on the spot coaching for a lucky participant!
DAY 1 - MINDSET
Confidence is the currency of the successful
How to think like a business owner - not a designer. Pricing should be about a finished product - valuing the transformation and pricing the client not the hour or the ugh, "package". You are not selling a commodity!
Wednesday October 9
11am central
DAY 2 - STRATEGY
Projecting the income you need (and want!)
How and why project pricing is going to help you project profit--you know, the dollar bills you get to KEEP. This is what matters.
How you get there is the million dollar question.
Thursday October 10
11am central
DAY 3 - PRACTICE
Putting the work into action
Layering and managing expectations and setting the stage properly for the client journey and if you think I do things like everyone else, you have NOT been paying attention. We show our creativity every step of the way.
Friday October 11
11am central
Whether you are--
Solopreneur looking to build a legacy business and exceed your goals.
A business owner with a team to take care of and looking for ways to implement project pricing.
At a place where your leads have dropped and your profits have dipped and need a way to project your income for the year.
Needing the verbiage and mindset that gives you confidence to relay this to your client.
this is for you!
SAY YES!Lana S.
TDP DESIGNER
"I had to excuse myself from the call a minute ago because the client we sent our first visual proposal and minimum expenditure came in to pay her first installment of the $10,000 design fee! Minimum expenditure is $60,000. I'm probably going to have a lot more questions going forward! And, I'm sending our second visual proposal this week to another client! Thank you!!!!"
Sunita S.
TDP DESIGNER
"I am just so glad that you have identified what might be the gap in my approach. Thank you for asking so many questions and getting to the root of it. I am eager to work on this, not just for my business, but also for my clients because if this is not serving them right then I surely must get all this rectified.
So thank you! I am really inspired to change everything and anything that is not serving my business or my clients and I am here to put in the work."
Ute V.
TDP DESIGNER
"A big win! The clients accepted my whole house proposal for option 2 and will certainly add on furniture! This 1962 hodge podge home is a super fun challenge - AND only .8 miles away from my house! I sent two visual proposals this week for repeat clients, one for a kitchen and one for a primary and hallway bath. AND I got three new leads this week."
You don't want to miss this!
Registration ends Tuesday, October 8 at midnight!
Jen H.
SBTB MEMBER
"Cheryl more times than I can even count I have read your posts and info to my own CPA who thinks you are fan-flipping-tastic for being so informed and educated on a subject that intimidates even seasoned designers and retailers! While I don’t always have a lot to say or comment on, I value your advice and wisdom greatly! Thank you for always being willing to help."
Adriana J.
COACHING CLIENT
"Just wanted to tell you that the minimum expenditure changed how I conduct business radically! I think of you everytime someone signs up and so grateful to have you in my life! Got my biggest expenditure to date last week at $160k!"
Michelle G.
TDP DESIGNER
"I have increased the price I charge for my consultations; started asking for 100% payment on goods ordered, and will be trying out the flat fee minimum expenditure option, am changing my insurance and my warranty and general conditions that are added to my invoices and the list goes on and on.
This program is a reevaluation on steroids as it analyzes every aspect of the business. I can't wait to see what’s next!!"
Positioning for Profitability is not meant to be a start to finish program curriculum.
Heck--sign me up if you find a legitimate program where you can run a multi-million dollar business in 3 days. (hint, you won't find it)
Rome wasn't built in 3 days, and neither can you do the same in your business. You have to spend money to make money.
It is instead supposed to light a fire in your belly to make the changes you need to run a sustainable business.
This is a focused and guided time that I love to work with and help designers lay the foundation of strategies you need.
Because while those registered have replays of each training for an additional week, the videos DO expire.
The end date exists in order to keep you accountable to getting this first phase of work done--then we know you are serious about making the changes!
Meet Cheryl
A serial entrepreneur and owner of In Detail Interiors, an 8 person, multi-million dollar design firm based on the Gulf Coast. In addition to winning dozens of industry awards throughout my 24 years in business (proving I’m a dang good designer who knows her stuff), I also know my actual knowledge and experience in business is head and shoulders above the rest of those who currently coach and teach within this industry.
That’s why, instead of bringing you more fluff about how to sign luxury clients or social media marketing (🙄), I’m going to teach you what you really need and WANT to know, which is how to increase your bottom line WITHOUT adding more to your workload.
