6 months of positioning, marketing mindset & sales
Pricing & Selling Your Creative Vision for a Win-Win
This is the work that transforms your interior design business into a growth machine.
We are going to reinvent and build the framework for your design firm.
Fast tracking the changes you need to make NOW
This will help set your business apart from your competition.
These different subjects will give you highlights of The Design Paradigm™ business model, marketing, sales, client management processes from discovery to installation.
These are lighter versions of the annual program and will be a quick start in the business realm for seasoned professionals and a more manageable amount of information.
LEARN MORE!This is an opportunity for designers who need help fast and are willing to put in the time on their own with strategic assistance along the way.
Who is The Paradigm Shift for?
Seasoned professionals and newer designers that are ready to flip the script, make the changes and who are willing to put in the work to build a legacy business.
If you desire for someone else to do the work for you then you might be in the right place. Cheryl is passionate about helping interior designers and creating attainable success for small businesses.
Less one on one time but always unlimited questions via Kajabi platform!
If you are a designer looking for:
Small but rich doses of business savvy to bring you to the next level
Self-paced learning with the right tools to set you up for success
Understanding more about project pricing and the minimum expenditure
A way to understand your value proposition and how to sell it
Defining your secret sauce aka "your product" & your Authority IQ™
How positioning is critical to your client's understanding of your value
You are in the right place.
We want to meet you where you are,
build you up so you are ready to slay the dragons,
and not be afraid to be different than the next guy doing it.
LET'S DO THIS
Let's break it down--
What is included in
The Paradigm Shift?
BITE SIZE AND MANAGEABLE SUBJECTS ON THE BUSINESS OF INTERIOR DESIGN
TO GET YOU WHERE YOU WANT TO BE!
I'M READY!
Pricing, Positioning & Profitability for the Creative Entrepreneur
Good for: Anyone who wants to up their skills in sales, proper positioning and how this impacts profit.
A deep dive into how to price and sell your creative vision and implement Project Pricing™ with success.
The focus will be on core components of value creation and how to SELL it to the client as a win/win! This is different than what others talk about--Cheryl's skills are based on serious training in value based fees, behavioral economics and how this translates to a design firm.
Running a design firm, or any small business for that matter, is not a one size fits all wrapped up in a pretty bow. I teach a complete business model--not a "thing" you do for your business.
This is the Business Model that transforms your business into a growth machine. We are going to reinvent and build the framework for your design firm.
You may have heard about the minimum expenditure from another designer--but here you can learn from the designer and entrepreneur who built this as a foundation to ride the roller coaster of the ever-changing industry. This program is so much more than simply a new way of thinking about business. You will learn more than you have since you began working.
PLUS you will receive Cheryl's own custom calculators including the minimum expenditure and flat fee! (You will not see these anywhere else, built, edited and used by Cheryl herself!)
“THE CONTENT YOU DELIVER IS SO COMPREHENSIVE, AND I AM IN TOTAL AWE OF THE DETAILS!!!"
"I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program."
UTE VANDENBERGHE
UV DESIGNS
The Design Paradigm Class of 2023
"PRICING MINDSET WAS ONE OF THE BIGGEST TAKEAWAYS OF MY YEAR!"
"The Design Paradigm graduate here and the pricing mindset supported by all the other trainings, marketing to my ideal clients, the discovery call to sell the paid home consult, amazing home consults diagnosing the project and following it with gorgeous and inspiring and clear but detail visual scope of work (no boring contract language) has led me to the highest fixed fees ever, commitment to very high minimum expenditures with my company, clients excited because of my professionalism, passion and clarity of my process and for me falling back in love with my business."
MEGAN DAUGHTRY
PROUD HOUSE STUDIO & CO
The Design Paradigm Class of 2023
"I NEVER THOUGHT I WOULD BE REEVALUATING EVERY ASPECT OF MY BUSINESS BUT I AM!"
"I have done proposals in the past but NEVER like this!! I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"
MICHELLE GONNELLA
REFEATHER YOUR NEST
The Design Paradigm Class of 2023
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
Meet Cheryl
A 24 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER
Known for her creative "what if" approach to all facets of design and an unrelenting search for the best solutions, creating homes from the inside out is her passion. But the flow, function and visualization of the future plan is her super power. Running a successful and dynamic business follows as a close second.
Her favorite hobby is research. Reference the "why" upon birth and it makes sense.
She has two daughters, one husband, one Earl, two dogs and lives on a tiny barrier island on the gulf coast of Florida-and yes- keeps a hoodoo voodoo doll buried in the sand protecting against hurricanes.
Please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly.
READ MORE ABOUT ME
Laura H.
Coaching Client
"We worked with Cheryl for one on one coaching and it was an amazing and informative experience that gave us actionable tasks that vastly improved our business.
In regards to order management, Cheryl was able to guide us on how to replicate the system she uses in ClickUp to manage design products and orders. Now we have a system that tracks all client purchases from the design phase through order management and white glove delivery.
We would highly recommend working with Cheryl as a business coach. You will save time and money from the knowledge that you will gain!"
Diane B.
Coaching Client
"I have been working with Cheryl and Liz for several years. Cheryl has opened my eyes to running a better business. She and Liz are always available to answer any questions and help guide me through some rough waters.
My design fees are averaging $30,000 and minimum expenditure $85,000 . Working with Cheryl and her team has been amazing for me. Even after 22 years in business, she has taught this old dog a few new tricks! My revenue doubled the first year of working together. Wish I had met her and drank the Kool Aid years ago... They genuinely care about my success."
Rachel H.
Coaching Client
"I think it's so important for all kitchen and bath designers to understand their value, these rooms are complex and what we do is specialized. We bring value to our clients and we shouldn't sell ourselves short. Working with Cheryl has been a game changer for me.
Being able to cross reference my pricing with an established and reputable firm has been so helpful, I no longer price things blindly and have been consistently landing larger projects with larger budgets since working with her. I think this also comes down to confidence in what I'm offering and at what price point."