How to Shut Down the Shopper Mindset 
for good by thinking like a business owner first!



In this FREE recorded workshop 
I am sharing the secret to growth and creating the ultimate win win for your clients that will stop the shoppers and start trusting the process.

If you're ready to start believing in your business model and walk away with the knowledge of how important it is to talk about all of this easily with confidence--then click below!

WATCH NOW!

WATCH YOUR FREE WORKSHOP

You do not want to miss Cheryl shaking things up!

In this workshop, you'll learn: 

MINDSET

Thinking Big Picture 

How to think like a business owner - not a designer. Pricing should be about a finished product - valuing the transformation and pricing the client not the hour or the ugh, "package". You are not selling a commodity!

RATIONALE

The Secret to Growth

How and why project pricing is going to help you project profit--you know, the dollar bills you get to KEEP. This is what matters. How you get there is the millon dollar question 

PRACTICE

The Ultimate Win/Win

Layering and managing expectations and setting the stage properly for the client journey and if you think I do things like everyone else, you have NOT been paying attention, We show our creativity every step of the way. 

 AND--If you believe in your business model,

then so will your clients.

There is no magic bullet in what I teach. 

You have to put the work in to learn to layer strong and specific messaging into your interactions.

When you’re spending time with me, my goal is for you to walk away with the knowledge of how important it is to talk about all of this easily and with confidence borne from immersing yourself into a new paradigm of design.

Plus, if you’re a savvy, passionate designer who wants to build a legacy business that will set you and your family up for life – you already know this is a no-brainer.

Lana S.
TDP DESIGNER

"I had to excuse myself from the call a minute ago because the client we sent our first visual proposal and minimum expenditure came in to pay her first installment of the $10,000 design fee! Minimum expenditure is $60,000. I'm probably going to have a lot more questions going forward! And, I'm sending our second visual proposal this week to another client! Thank you!!!!"

Sunita S.
TDP DESIGNER

"I am just so glad that you have identified what might be the gap in my approach.  Thank you for asking so many questions and getting to the root of it. I am eager to work on this, not just for my business, but also for my clients because if this is not serving them right then I surely must get all this rectified. So thank you!  I am really inspired to change everything and anything that is not serving my business or my clients and I am here to put in the work."  

Ute V.
TDP DESIGNER

"A big win! The clients accepted my whole house proposal for option 2 and will certainly add on furniture! This 1962 hodge podge home is a super fun challenge - AND only .8 miles away from my house! I sent two visual proposals this week for repeat clients, one for a kitchen and one for a primary and hallway bath. AND I got three new leads this week."

Michelle G.
TDP DESIGNER

"I have increased the price I charge for my consultations; started asking for 100% payment on good ordered, an will be trying out the flat fee and minimum expenditure options, I am changing my insurance and my warranty and general conditions that are added to my invoices and the list goes on and on. This program is a reevaluation on steroids as it analyzes every aspect of the business.

 

Success is for those who are willing to put the time and effort into being prepared and learning how to run a business. And not let the business run them.


Meet Cheryl Clendenon

A serial entrepreneur and owner of In Detail Interiors, an 8 person, multi-million dollar design firm based on the Gulf Coast. In addition to winning dozens of industry awards throughout my 23 years in business (proving I’m a dang good designer who knows her stuff), I also know my actual knowledge and experience in business is head and shoulders above the rest of those who currently coach and teach within this industry.

That’s why, instead of bringing you more fluff about how to sign luxury clients or social media marketing (🙄), I’m going to teach you what you really need and WANT to know, which is how to increase your bottom line WITHOUT adding more to your workload.

WATCH YOUR FREE WORKSHOP

You do not want to miss Cheryl shaking things up!