Hear from our happy designers!
"IF YOU ARE NOT WILLING TO PUT THE TIME AND MONEY INTO YOUR BUSINESS, THEN WHAT ARE YOU REALLY DOING FOR YOUR BUSINESS?"
I appreciate Cheryl and Liz's direction, action, and the way they come together to be the advocate in your corner.
It's a big investment and I don't take it lightly. The Design Paradigm and the investment in it allows you to almost skip some of the steps and hopefully skip some of the mistakes, because those are going to be costly too. So in my mind, you're either going to pay for the school of hard knocks or you're going to pay for someone to help you along the way--the right way.
Cheryl helps keep it real!
ALISON TRUELOCK
INTERIORS BY ALISON
The Design Paradigm Designer Class of 2023
Diane Bianchini
COACHING CLIENT
"Take Cheryl's coaching. I have been working with Cheryl and Liz for several years. Cheryl has opened my eyes to running a better business. She explains it all, gives the tools, what to say, how to think it and how to present it. No one should be shopping you. Cheryl will teach you how to present your value. Believe me it's worth every penny. Ask me how I know!"
Heather Mastrangeli
TDP DESIGNER
"The Design Paradigm is intense, but will seriously level up your business. The growth I'm already experiencing is huge by being in the program. I am overjoyed at the growth my company has experienced since signing up.
Thank you Cheryl for being so passionate about helping us grow."
Monika Merchant
COACHING CLIENT
"I was charging hourly fees, but [they were] terribly low and inconsistent. Adopting Cheryl’s visual proposal is what gave me the client-facing confidence. When I put that big number in front of the potential client, it’s now presented in a way that conveys professionalism and expertise. It gives THEM confidence that this fee will be worth it, and I’ve not gotten much pushback at all."
Laura H.
"We worked with Cheryl for one on one coaching and it was an amazing and informative experience that gave us actionable tasks that vastly improved our business. Our goal was to adjust client billing, systemize order management, learn from her insight on having both a design firm and retail shop, and guidance on specific staffing and client related issues.
Cheryl gave us insight into how to consider flat rate design fees for our projects, allowing us to better position ourselves for higher profits. Her valuable formulas for calculating fees helped us to be more confident in our billing and proposals."
Monique H.
"I can hardly contain myself today. I just landed the biggest job ever with the SOW! I prayed before the call thinking ohhh this deposit and design services fee are a lot...they may bulk. Their only questions was sounds fine do you accept ACH wire? I also got work back from the residential condo building--they loved the SOW and so I'm hired there too!
These high level documents, the scope of work and contact is really making a difference. Your service has more than paid for itself already. Thank you thank you thank you. Coaching with you ladies is the best decision I have made to date."
Lulu B.
"Thank you for the wonderful evening that you put together last night. Left feeling inspired by this powerful woman. You are a wonderful human being that you think about all of us that were lost in this career.
You are so good at this!!!! Really, the amount of information and verbiage is incredible. Thank you!"
Laura F.
"The decision to join TDP did not come easy. I have been working on my NCIDQ but decided to take a step back and join TDP to grow my company. What good is having my NCIDQ if I don't have a company or any business to run? All this to say that I'm in it for the long game!!!
So much has changed in my business due to your coaching and I honestly don't think I'd be here without you! Thank you for all you've done for me!"
Megan D.
"TDP graduate here and my pricing mindset was one of the biggest takeaways of my year in TDP BUT, it's supported by all the other trainings, marketing to my ideal clients, the discovery call to sell the paid home consult, amazing home consults diagnosing the project and following it with the gorgeous, inspiring and clear but detailed visual scope of work (no boring contract language) that has led me to my highest fixed fees ever, commitment to very high minimum expenditures with my company, clients excited because of my professionalism, passion and clarity of my process and for me falling back in love with my business."
Christina V.
"Cheryl you are such an amazing person. You could blow sunshine all day and probably have more followers. LOL. But-you tell truths. Even when it's hard to hear. Because you care. Like legit worry about the newbies who need the help and you can't stop yourself from making sure everyone is professionally safe and profitable.
You're the best and I'm so thankful for all your advice!! Think where I'd be now if I hadn't signed up for your coaching!! (shudder!) You're the best."
Sasha D.
"She is the real deal and her philosophies challenge industry norms in ways that are going to make lasting changes in Interior Design. Cheryl has not only a business brain but is insanely creative in the marketing realm. I have never had so many ideas to implement."
Debby K.
"Cheryl is great to work with - she has helped me grow both as a business owner and a person. I always felt like she truly cared about my success! The visual proposal I worked on with her has made a big difference in my business. Her no-nonsense approach is something I always appreciated. She is savvy, smart and funny - but also very warm. I liked working one-on-one with her best, but I know she offers a lot of amazing content in a group coaching setting as well."
Ute V.
"I just finished the client management guide and - wow - such much valuable information for me at the right time. I am reviewing a scope of work with prospects, and this guide gave me so much good verbiage! I went through three highlighters and my book has post-its all over."
Maritza C.
"I just had the most wonderful experience during my one hour consultation meeting with Cheryl. I am drinking her "kool aid" as she would say. The resources she had available from Locking down the Lead, Cad Drawing Standards, Flat fee and Minimum expenditures etc are wonderful tools that help answer so many of the questions that solo designers like myself have on a daily basis. Glad to have found you Cheryl!"
