Envisioning, Planning
&  Elevating

($29,000 value)

✔︎ Seven of The Design 
    Paradigm Subjects

1. The Business Model
2. Magical Mojo
3. Marketing & Sales
4. Client Management
5. Team building & Training 
6. Processes & "Catches"
7. Construction Project Management

✔︎ Written Bound Workbooks 
(that are 200+ pages each!) bound and sent to you. 7 in total! Priceless! (along with some DGD swag!)

✔︎ 150+ on demand supplemental videos corresponding to the sections above 
(yes this is a lot. Anyone who says they can distill the freaking business of design to 6 "modules" and in 2 months clearly has not been in business as long!) 

✔︎ Guest Expert Speakers
periodically to enhance the value specific to a particular industry.

($26,000 value)

✔︎ 1 Kick off introduction meeting to learn about The Design Paradigm and a key topic we want to address

✔︎ Eight two and half hour intensives (with a break for lunch!) to address issues or any projects you have ongoing.These meetings are going to be with a clear focused agenda . Be prepared to need a rest day afterwards! 

✔︎ "Ask your partner" Access to Cheryl or Liz pretty much anytime via various channels. And for specific in depth questions in between meetings we have a PM system that will track all of the correspondence for easy reference. 

✔︎ Monthly group Q & A meetings with other members of TDP. These are not topic focused and you can show up to ask questions or catch the replay!

✔︎ Accountability with monthly and annual challenges designed to move the needle. You can ride along with Cheryl when she is out and about and want to check in. 

($15,000 value)

✔︎ Damn Good Designer Certification upon completion of program. Use the DGD appellation on your cards.

✔︎ Interactive Case Studies that will walk you through real jobs- with the costs, the profit, the problems, and the solutions.

✔︎ Templates, forms, checklists, spreadsheets, and more tools to help you run your business. Including: Cheryl's signature flat fee and minimum expenditure calculator that tells you not just fees, but the more important thing--what your profit will be. And the visual scope of work with client facing proven to work verbiage. For an additional list of our deliverables - click HERE

***None of this is anything like what is advertised by many programs and written by AI or generic. These are the tools we use every single day. Employee cost calculator, Epic signature "capacity and goal setting" program. Too much to list here. Please inquire to know more comprehensive list. 

 Meet Cheryl

A 24 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS COACH, PODCAST HOST AND INDUSTRY WRITER

 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still tells the  story- the kid was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.

And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.

She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy and possesses a wicked side eye.

Relaxing is not in the skill set. Life begins and ends with family.

Her sacred words are: Why, Percipient, Whizbang and Profit.