a multi-faceted Interior Design Business Strategy Program
 Next Level Sales Strategies, Project Pricing & Reframing Value for the Creative Entrepreneur
This is not a how-to. It’s a wake-up call.
It’s about how understanding human behavior gives you control in the sales process, the design relationship, and the success of your business.
It’s not about managing “red flags.” It’s about managing yourself so red flags don’t run the show.
It’s not about following a client onboarding checklist. It’s about commanding trust and driving decisions.Â
This is the real deal psychology playbook for designers who are tired of getting shopped, questioned, and underpaid.
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EXPLORE OUR PROGRAMS
 The reinvention starts here!
DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS.Â
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We are looking for leaders.
People who reject group think.
Passionate, driven, creative entrepreneurs,
Who want to build a legacy business.
Designers who have the desire to put the work in to affect change in the Paradigm of their own business.
THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.
I'M READY TO LEARN!
Discover our Interior Design Business Strategy Programs
Smaller conference style programs will be offered in the fall pertaining to specific areas of interest. Please get on our mailing list to get the dates first!Â
The Design Paradigm
Annual Program for One on One hybrid coachingÂ
  Our most successful program has undergone some changes for the fall. You are going to love it!
This is a hybrid one on one coaching opportunity combined with various other learning modalities. This program is not like any other out there. If you do the work with us then The Design Paradigm™ philosophy will deliver.
Plenty of opportunity for one on one discussions of specific problems and implementation. We got you covered and you are not alone. We are with you for the better part of a year helping you grow as your partner in this crazy business! Workbooks, group meetings and very specific one on one meetings designed to help move you to the next level with a partner by your side.Â
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The Paradigm Intensive
Annual One on OneÂ
  An intense immersive experience designed for you and about your specific business needs
This program is about envisioning, planning and then elevating your business to the next plateau and building a legacy business. A one year partnership specific to your firm and integrating The Design Paradigm® principles alongside one on one intensives throughout the year. This is the ticket to growing a sustainable business and being prepared for whatever gets thrown your way. My philosophy is the best way to work with an interior design consulting client is to get to know their business- how they operate- where the deficiencies are and what to do next to elevate to the next level. This is my preferred way to work.
Seasoned Designers -Â For some designers who have established firms, I am here to accelerate your growth with focused and specific plans for actionable results.
Designers changing direction -Â Other designers need guidance to add more services, refining their sales skills, increase marketing awareness- any of these areas are in my wheelhouse.
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Diane Bianchini
Coaching Client- New York
"I have been working with Cheryl and Liz for several years. Cheryl has opened my eyes to running a better business.
She and Liz are always available to answer any questions and help guide me through some rough waters.
My design fees are averaging $30,000 and minimum expenditure $85,000 . Working with Cheryl and her team has been amazing for me. Even after 22 years in business, she has taught this old dog a few new tricks! My revenue doubled the first year of working together. Wish I had met her and drank the Kool Aid years ago... They genuinely care about my success."
Ute Vandenberghe
TDP Designer-Colorado
“THE CONTENT YOU DELIVER IS SO COMPREHENSIVE, AND I AM IN TOTAL AWE OF THE DETAILS!!!"
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"I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program."Â
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Colleen Langdon
TDP Designer - Arizona
I have been a part of a few other coaching programs and Cheryl is head and shoulders above all of them!
Meet Cheryl ClendenonÂ
A well known designer and writer in the industry for several years and honored to be the 2021 Person of the Year from Kitchen and Bath Business. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017.
Cheryl owns multiple businesses within a business, does not outsource any of the business nitty gritty and is the only coach to teach business, marketing, and sales with a 25 year history in behavioral economics.  Cheryl's approach is from a creative stance-always- and she is unapologetic about often saying what others think.Â
Her ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, are willing to ask questions, not afraid to go against conventions, and are passionate about growth in some way or another.
If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. Cheryl is passionate about helping interior designers and creating attainable success for small businesses.Â
Want to read more about Cheryl and her work wife Liz?
Click HERE
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Do not practice safe mediocrity by embracing the standardized versions of what design means to others.
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You are not for everyone. And neither are we.Â
"Just wanted to say that I did one on one coaching with Cheryl last year and she's a total genius!  She changed my business last year and has helped me truly understand so much more about leadership, finances, and how metrics directly relate to profitability."